WE PLAN. WE COACH. YOU THRIVE.
Personal Trainer & Strength Coach in Wellington
Expert-led coaching for athletes, returning exercisers, and
people who want to train with a real plan — not a generic programme.
Based in Te Aro, Wellington CBD. Online coaching available across New Zealand.
Athletes & Competitive Sports People
From club level to professional. Strength & Conditioning programming built around your sport, your season, and your performance targets.
General Population & Everyday Fitness
Whether you're new to training or returning after a break — structured coaching that builds strength, fitness, and confidence that lasts.
Injury Rehab & Return to Training
Post-surgery, managing a chronic issue, or rebuilding after time off. Evidence-informed programming that progresses safely and gets you back to full training.
WHO I WORK WITH
ABOUT INTENTIO
Most personal trainers write programmes. Intentio builds them from your data.
James Farr holds a Master of Philosophy in Sport and Exercise Science from Auckland University of Technology — one of the few coaches in Wellington operating at this level of qualification. Combined with dual international accreditation (CSCS and ASCC) and experience coaching at Hurricanes Super Rugby, NZ Football, and England Cricket, every programme at Intentio is grounded in the same principles applied at elite level — adapted to fit your goals, your body, and your life.
That means proper assessment before programming. Load management, not just exercise selection. And coaching that explains the why, not just the what.
How I Can Help You
Every service at Intentio is individually designed — no templates, no generic plans. Choose the option that fits where you are right now.
In-Person Coaching — Wellington
One-to-one coached sessions in a private Te Aro studio, built around your assessment, your goals, and your data. Individually programmed, progressively structured.
Programme-Only Plans
Expert programming without the ongoing sessions. Built for self-sufficient trainers who want a properly structured plan from a qualified S&C coach.
Online Coaching — NZ-Wide
The same standard of evidence-informed coaching, delivered remotely. Full programme, regular check-ins, and direct access to James — wherever you are in New Zealand.
Force plate Performance Profiling
Objective data on how your body produces and absorbs force. Used to identify asymmetries, measure power output, and build a programme grounded in real numbers.
Injury Rehab & Return to Training
Strength-based rehabilitation coaching for people recovering from injury, surgery, or extended time away. Structured, safe, and progressed on your timeline.
Body Composition Coaching
Structured training and evidence-informed guidance for sustainable changes in body composition. No fads, no extreme approaches — just a plan that works long term.